Business Partner B2 Plus Unit 1 - Vocabulary 1

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Domanda English Risposta English
quantitative
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Data that is in numbers
qualitative
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Data in the form of words, usually opinions or preferences
product tester
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someone who tries things out to see how well they perform
impact
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effect or influence on something
respondent
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someone who answers survey questions
gauge
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measure the effect of something
researcher
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a person who studies things to find out about them
gather
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collect things over a period of time
viable
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something that is realistic and therefore may succeed
data analysis
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careful examination of something to understand it better
online survey
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online questionnaire
focus group
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a group used to find out what consumers think
customer satisfaction
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how satisfied customers are
primary research
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research you collect directly
secondary research
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research you obtain indirectly
in depth interview
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an interview that goes into great detail
desk research
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another name for secondary research
target audience
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people who want to make interested in something
sample size
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how many people you select for the research
canteen
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kitchen restaurant often found in a company building
taking your full hour
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using all of your lunch break time
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