Unit 5.2

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Domanda English Risposta English
break into
phr v.
Many British singers have found it hard to break into the American market.
inizia ad imparare
to become involved in a new job or business activity - zaczynać wykonywać, dostawać się (do jakiegoś zawodu)
launch
v.
We have launched a campaign to raise $50,000.
inizia ad imparare
to start something big or important - rozpoczynać (akcję, kampanię), wprowadzić (produkt na rynek)
raise
v.
We had to raise the price.
inizia ad imparare
to increase an amount, number or level - podwyższać
zbierać (pieniądze na jakiś cel)/wychowywać /wznosić, podnosić
set
v.
It's very difficult to set the right price for a service.
inizia ad imparare
to decide and state how much something should cost - ustanawiać, ustalać cenę
umieszczać, stawiać, sytuować/zaczynać, rozpoczynać- I want to set my own business.
enter
v.
We worked hard to enter the Chinese market.
inizia ad imparare
to go or come into a place - wchodzić, wchodzić do
price
n.
The price of fuel has come down.
inizia ad imparare
the amount of money you have to pay for something - cena
advertise
v.
The poster advertising sportswear became really well known.
inizia ad imparare
to tell the public about a product or service in order to persuade them to buy it or use it - reklamować
product
n.
The factory assembles the final product.
inizia ad imparare
something that is grown or made in a factory in large quantities, usually in order to be sold - produkt
market
n.
Our main overseas market is Japan.
inizia ad imparare
a particular country or area where a company sells its goods or where a particular type of goods is sold - rynek
increase
v.
I think we need to increase our prices to cover our costs.
inizia ad imparare
if you increase something, or if it increases, it becomes bigger in number, amount, or degree - zwiększać, wzrastać
promote
v.
We had a meeting to promote trade between Taiwan and the UK.
inizia ad imparare
to help something happen or be successful - promować
endorse
v.
A major celebrity endorses our new products.
inizia ad imparare
to express support or approval of someone or something - udzielać poparcia, lansować
see a gap in
col.
She saw a gap in the market and invented a product to meet that need.
inizia ad imparare
to identify a product or service that does not exist, so that there is an opportunity to develop that product or service and sell it - zobaczyć lukę
reduce
v.
They’re trying to reduce the price so that they can sell more.
inizia ad imparare
to make the price, amount, or size of something less or smaller - zredukować
dominate
v.
The industry is dominated by five multinational companies.
inizia ad imparare
to control someone or something or to have more importance than other people or things - dominować, zdominować
brand
n.
I love this new brand of soap.
inizia ad imparare
a product that a particular company makes - marka
cold call
v.
Cold calls are such a nuistance.
inizia ad imparare
to telephone or visit someone you have never met before and try to sell them something - telefonować jako akwizytor
commercial
n.
Some TV commercials are really memorable.
inizia ad imparare
an advertisement on television or radio - reklama telewizyjna/radiowa
trailer
n.
Have you seen the latest trailer for this film? It's going to be awesome!
inizia ad imparare
a short part of a film or television programme, shown to advertise it - zwiastun (zapowiedź filmu)
przyczepa - I can't use my trailer to transport this furniture because it's too small.
slogan
n.
I often remember advertising slogans.
inizia ad imparare
a short phrase that is easy to remember and is used in advertising or politics - slogan (np. reklamowy), hasło (np. polityczne)
influence
v.
What type of campaign would influence you to buy a new product?
inizia ad imparare
to change how something develops, or how someone behaves - wywierać wpływ na, wpływać na, oddziaływać na
jingle
n.
Local radios have lots of adverts with jingles.
inizia ad imparare
a short song used in television or radio advertisements - dżingiel
logo
n.
A logo needs to be easily recognisable.
inizia ad imparare
a design that is the official sign of a company or organization - logo
make
n.
This is a very popular make of washing machine.
inizia ad imparare
a type of product made by a company - wyrób firmy, marka
pop-up
n.
Some websites have a lot of pop-ups to bring in income.
inizia ad imparare
a window, often containing an advertisement, that suddenly appears on a computer screen, especially when you are looking at a website - pop-up
campaign
n.
Have you been following the American election campaigns?
inizia ad imparare
a series of actions intended to achieve a particular result relating to politics or business, or a social improvement - kampania (np. polityczna, marketingowa)

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