unit 5+6 szybki

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Domanda English Risposta English
an advertisement in a newspaper or magazine
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ADVERTORIAL
an advertisement appearing on a web page
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BANNER AD
a large board in a public place
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BILLBOARD
a television or radio advertisement
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COMMERCIAL
the use of a well-known person
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ENDORSEMENT
a piece of paper containing information
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LEAFLET / FLYER
promotional material sent in the form of a letter
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MAILSHOT
the place at which retail transactions are carried out
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POINT-OF-SALE
a new window which opens quickly
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POP-UP
a way of advertising a product by supplying
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PRODUCT PLACEMENT
something unusual done to attract attention
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PUBLICITY STUNT
a small amount of something given
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SAMPLE
a short, easily remembered phrase
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SLOGAN
financial support received from a person
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SPONSORSHIP
an image fleshed onto a screen very quickly
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SUBLIMINAL ADVERTISING
a particular group at which a product such as
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TARGET AUDIENCE
aspects of a product that make it different
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UPS (Unique Selling Points)
a way of advertising in which an image, video,
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VIRAL ADVERTISING
spoken communication as a means
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WORD OF MOUTH
a document showing the money
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bank statement
a written statement showing that
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receipt
a list showing how much you have to pay
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bill
a deficit in a bank account caused
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overdraft
an amount paid by a borrower to a lender
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interest
to need to repay money
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to owe
money risked or invested in a business
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equity stake
time when an economy or industry
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recession
one of the parts in which ownership
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shares
money that a person or organization
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debt
a place where shares
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stock market
a description what is likely to happen
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forecast
when someone is unable
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bankruptcy
a part of profits paid
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dividend
amount of business done
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turnover
the difference between the price
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profit margin
the part of economic cycle when prices
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downturn
the amount of profit made from an investment
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return
financial investments such as bonds
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securities
products that can be sold to make a profit
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commodities
money that you earn from your job
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income
a young person who is very skilled
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whizz-kid
someone who does a lot of complicated
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wheeler-dealer
a financial market in which prices are falling
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bear market
a financial market in which prices are rising
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bull market
sudden and quick changes
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volatility
to rise dramatically
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to soar
to fall dramatically
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to plummet
to become steady
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to level off
an offer to buy something
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a bid
a persuasive sales presentation
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pitch
rich, affluent
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wealthy
wealthy business person
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tycoon
someone who starts a company and takes risk
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entrepreneur
someone who owns shares in a company
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shareholder
something belonging to an individual
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asset
money that a business or organization receives over a period of time
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revenue
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