| Domanda   | Risposta   | 
        
        |  inizia ad imparare Complete the collocations with nouns from the box.  |  |   a price a market a product  |  |  | 
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|  inizia ad imparare Add the verbs from the box  |  |  |  |  | 
|  inizia ad imparare To lower the price of: The store has drastically reduced winter coats. |  |  |  |  | 
|  inizia ad imparare Promotion refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty. It is one of the four basic elements of the market mix, which includes the four P's: price, product, promotion, and place |  |   Recommend (a product) in an advertisement: ‘he earns more money endorsing sports clothes than playing football’ |  |  | 
|  inizia ad imparare Market dominance is a measure of the strength of a brand, product, service, or firm, relative to competitive offerings. |  |   a product or service that does not exist, so that there is an opportunity to develop that product or service and sell it |  |  | 
|  inizia ad imparare Complete questions 1-12 with a word from the box  |  |   commercials; pop-ups; brand; campaigns; logos; influence; slogans; cold calls; advertise; makes; jingle; trailer  |  |  | 
|  inizia ad imparare Are there too many TV (1) in programme breaks?  |  |   Are there too many TV commercials in programme breaks?  |  |  | 
|  inizia ad imparare "Just do it!" and "The world's local bank" are memorable (2). What others do you know?  |  |   "Just do it!" and "The world's local bank" are memorable slogans. What others do you know?  |  |  | 
|  inizia ad imparare What are the most popular (3) of car in your country? What's your favourite?  |  |   What are the most popular makes of car in your country? What's your favourite?  |  |  | 
|  inizia ad imparare Which is the most popular sports equipment (4) in your country?  |  |   Which is the most popular sports equipment brands in your country?  |  |  | 
|  inizia ad imparare Do you think that a (5) for a film accurately shows what the film is like?  |  |   Do you think that a trailer for a film accurately shows what the film is like?  |  |  | 
|  inizia ad imparare What does an image of an apple with a bite taken out of it mean to you? What other (6) do you know?  |  |   What does an image of an apple with a bite taken out of it mean to you? What other logos do you know?  |  |  | 
|  inizia ad imparare What type of advertisement would (7) you try a new food or drink product?  |  |   What type of advertisement would influence you try a new food or drink product?  |  |  | 
|  inizia ad imparare Do you ever find yourself singing a particular (8) for a product or a radio station?  |  |   Do you ever find yourself singing a particular jingle for a product or a radio station?  |  |  | 
|  inizia ad imparare Can you recall any particularly successful advertising (9)?  |  |   Can you recall any particularly successful advertising campaigns?  |  |  | 
|  inizia ad imparare If you wanted to sell a product, where would you (10)?  |  |   If you wanted to sell a product, where would you advertise?  |  |  | 
|  inizia ad imparare How do you feel about website (11)? Do they work?  |  |   How do you feel about website pop-ups? Do they work?  |  |  | 
|  inizia ad imparare What do you say when someone (12) you in the evenings?  |  |   What do you say when someone cold calls you in the evenings?  |  |  |