ADVERTISING - DEFINITIONS

Advertorial

an advertisement in a newspaper or magazine which is designed to look like an objective article written by the journalists of that newspaper

Banner ad

an advertisement appearing on a web page in the form of a bar, column, or box (baner reklamowy).

Billboard/hoarding

a large board in a public place, used to display advertisements.

Commercial

a television or radio advertisement

Endorsement

the use of a well-known person to advertise a product.

Leaflet/flyer

a piece of paper containing information or advertising, usually distributed free (ulotki).

Mailshot

promotional material sent in the form of a letter or email to a large number of people at one time.

Marketing strategy

its plans on how it will compete and succeed in particular markets.

Point-of-sale

the place at which retail transactions are carried out.

Pop-up

a new window which opens quickly on a computer screen in front of what you are working on, especially one generated for the purpose of advertising (wyskakujące okienka reklamowe)

Product placement

a way of advertising a product by supplying it for use in films or television programmes.

Publicity stunt

something unusual done to attract attention

Sample

a small amount of something given to a potential customer

Slogan

a short, easily remembered phrase, especially one used in advertising.

Sponsorship

financial support received from a person or organisation in return for advertising.

Subliminal advertising

an image fleshed onto a screen very quickly so that people are influenced without noticing it (reklama podprogowa, reklamowanie podprogowe).

Target audience

a particular group at which a product such as a film or advertisement is aimed (grupa docelowa).

USP (Unique Selling Points)

aspects of a product that make it different from the competing products.

Viral advertising

a way of advertising in which an image, video, piece of information is circulated from one Internet user to another.

Word of mouth

spoken communication as a means of transmitting information. If news about a product come to you by word of mouth, someone tells you about it rather than you are seeing an advert.

Campaign

a series of actions intended to get a particular result.

Product placement

is when products are used in films or TV shows, TV programmes.