Generation XY p8/9

babyboom

a period during which there is a big increase in the number of births, especially used to refer to the period in the UK and US between approximately 1945 and 1965

endorse

to appear in an advertisement saying that you use and like a product

brand-conscious

aware of popular brands and wanting to buy particular brands rather than others

slick

very stylish

campaign

a long period of advertising

homogenous

all the same (used to describe a group)

over

finished; no longer fashionable

tagline

a sentence like a slogan used in advertising

irony

akind of humour where the meaning is hidden

to shape tastes

to create/change consumer interests