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objectives

sth you are trying to achieve

to underpin

to support or form the basis of an argument

to conform

to behave and think in the same way as most other people in a group or society; to obey a rule, law

to mourn

to feel and show sadness because sb has died

mantelpiece

a shelf above a fireplace

tranquillity

calmness and quietness

preconception

an idea or opinion that is formed before you have enough information or experience

impartial

not supporting one person or a group more than another

to live up sb's expectations

to be as good as expected

disillusioned

disappointed because the person you admired or idea you believed to be good and true now seems without value

anticipation

the state of expecting sth to happen and being preparing for it

to tread on sb's toe

to offend sb

fair-minded

looking at and judging things in a fair and open way

hesitant

slow to speak or act because you feel uncertain, embarassed or unwilling

hurtful

making sb feel upset and offended

thin-skinned

easily upset by criticism or insults

superstitious

believeing that particular events cannot be explained by reason or science

rivalry

a state in which 2 people companies are competing for the same thing

trivial

not important or serious, not worth considering

to overlap

when 2 things overlap, part of one covers part of the other

to feel crushed

to feel emotionally devastated

disbelief

the feeling of not being able to believe sth

the publicity

the things that are done to attract attention

press coverage

reports about sth in newspapers and other media

setback

a difficulty or a problem that delays or prevents sth

to falter

to become weaker or less effective

angst

a feelinf of anxiety and worry about a situation or about your life

to plead with sb

to beg sb

rejection

refusal of acceptance of sb/sth

freelance work

earning money by selling your services or work to different organisations rather than being employed by a single company

to retract

to say that sth you have said earlier is not true or correct ar that you didn't mean it

a notion

an idea, a belief or an understanding of sth

to stand in for sb

to take sb's place for a short time

unfazed

not worried or surprised by sth unexpected that happens

frantic

done quickly but in a way that is not very well organised

to clock off

to record the time at which you leave work

to stomach

to approve of sth and be able to accept it or enjoy it

to re-structure

to organise sth such as a system or a company in a new and different way

to be reluctant to do sth

unwilling to do sth

disorientation

loss of one's sense of direction; mental confusion or impaired awareness

mental and physical fatigue

exhaustion that can be triggered by stress, overwork or disease

insufficient

not large, strong or important enough for a particular purpose

mild

not severe or strong

dehydration

the process of removing water from a substance or compound

to delude sb/sth into doing sth

to fool someone into thinking sth

mounting evidence

a growing body of evidence

retail

the selling of goods to the public

wholesale

goods that are bought and sold in a large quantities, especially to make a profit

rigid working hours

not flexible working hours

to take its toll

to cause harm or suffering

readily

quickly and without difficulty

to extend

to make sth larger or longer

at short notice

in a brief time; promptly

to stifle

to prevent sth from happening

to handle sth

to deal with sth

to ram sth home

to emphasize the importance of what you are saying in order to make certain people understand it

commitment

a promise to do sth or to behave in a particular way

to prompt

to cause sth to happen

to brave

to have to deal with sth difficult or unpleasant in order to achieve sth

to abolish sth

to end officially

adamant

determined not to change your mind or to be persuated

morale

the degree of mental or moral confidence of a person or a group

to sympathise with sb

to feel sorry for sb

staff turnover

a rate at which an employer gains and loses employees

to devise sth

to invent sth new or a new way of doing sth

productivity

the rate at which a worker/company/country produces goods, ant the amount produced, compared with how much time, work and money is needed to produce them

to make sth up

to form sth

backhanded

having a meaning that is not directly or clearly expressed, or that is not intended

incentive

sth that encourages you to do sth

ploy

words or actions that are carefully planned to get the advantage of sth

to be on the verge of doing sth

to be at the very beginning of doing sth

cynics

a person who doesn't believe that sth good will happen or that is important; a person who believes that other people olny do thing for themselves, rather than for good or sincere reasons

targets

a result that you try to achieve

roster

a list of people's names ant the jobs they have to do at a particular time

workload

the amount of work that has to be done

backlog

a quantity of work that should have been done but has not been done yet

to empower

to give sb the power or authority to do sth